Our Approach: Without accurate data, reporting, and analysis; your company is making decisions in the dark.  At Debbie Wallace Consulting, we turn on all the lights, to help you understand customer purchasing behavior and flush out unnecessary operations expenses.

Do You Have All the Information You Need to Adapt to Change? 

Adapting to change is easy when you see it coming. We analyze your customer data and help you maintain best practices that will keep you nimble and responsive to fast-approaching challenges. 

Circulation: A successful circulation department knows who and where their customers are and how to modify future mailings to deliver what their customers want. We establish a baseline for your customer data to determine how healthy your company is right now. From there, we track your customer activities over time, uncovering trends and segmenting behavior so that you can continually increase the success of your marketing campaigns.

Debbie Wallace Consulting Helps You:

• Establish goals and determine the cost of reaching them​
  

          response and conversion rate analysis

• Utilize data, lead generation lists, mailing programs, and testing to attract new clients

          lead and customer acquisition analysis

• Assess and improve your catalog campaigns 

          square inch analysis

• Leverage data to build repeat business 

          lifetime value analysis

• Spend your marketing dollar wisely 

          marketing ROI analysis

• Save money on your marketing expenses

          print production and postage analysis

• Target your audiences with timely and effective marketing

          customer segmentation analysis

• Empower your company to set actionable goals

          SWOT analysis
                                                                                                          

Operations: We dig down into the nitty-gritty of your operations expenses and help you save money. We locate the areas where you are overspending and help you develop cost-cutting processes and take advantage of affordable tools. From inventory to customer service, we streamline your processes to reduce overhead and ensure that your customers are satisfied with your product.

Debbie Wallace Consulting Helps You:
 

• Identify and eliminate inefficiencies in all of your business processes 

business process and transaction analysis 

• Provide a satisfying and positive customer service experience for your customers

call-center analysis and training

• Ensure that your products are packaged correctly and shipped on time

shipping and receiving analysis

• Organize and streamline inventory 

inventory analysis

• Maximize sales based on trends, seasons, and customer behavior 

product sales analysis

Find out how you can use BIG DATA to grow your business. Contact Debbie Wallace Consulting today.